Google Ads Automated Promotions: What They Are, How to Turn Off

According to the Google Ads help page, automated assets are extra ad details that Google Ads creates itself and shares across campaigns. Think of the additional link or short line of information that sits beneath an ad. Google shows them only when it predicts they will improve performance, so the decision to show one lies with the system rather than with you. This differs from the older arrangement in which you wrote every line of the ad yourself, and it means checking regularly what is actually shown.

The help page explains the cost side this way: there is no charge for the asset itself, but clicks and some interactions, such as an automated call button, are charged. For that reason, leaving an automated asset on can change the way your budget is spent. Google does not say by how much, so you need to measure it in your account.

The help page lists nine types: dynamic sitelinks, dynamic structured snippets, automated location assets, seller ratings, dynamic callouts, dynamic business information, dynamic image assets, automated promotions and site visits. The names appear in English in the Google Ads interface.

Each of these types is managed separately. You do not have to keep them all on or switch them all off. Deciding type by type is the right way to fit the account to your own business.

The help page describes automated promotions as an AI-powered feature that automatically sources, validates and displays offers and deals. According to the notice reported by Search Engine Roundtable, from 12 October 2026 Google Ads finds promotions such as coupons and discounts on websites and applies them to campaigns.

The scope is limited, and knowing its limits brings calm rather than panic. According to the reported notice, the feature works as follows.

• Only Search and Performance Max campaigns are affected
• The campaign must have a linked location asset
• Campaigns that already have a promotion asset are left out
• The setting is on by default, so turning it off is your job

According to Search Engine Roundtable, it is enough to set Automated Promotions to Off in the account-level automated asset settings. The Google Ads help page describes the route to the same setting as follows.

Menu names in the interface can change; if you cannot find the route, check the current wording on the help page. Once you make the change, write down the date and what you did, because you can compare results only against a date.

• Open the Assets section in the Campaigns menu
• Open the Associations tab
• From the three-dot menu go to account-level automated assets and Advanced settings
• Select the type you want to switch off, for example Automated Promotions
• Write your reason and save

There is no single answer for everyone, and Google does not offer one. A practical test is this: could you sign every line that Google writes on your behalf? If a promotion is correct, current and clear in its conditions, leaving it on may do no harm. If an expired discount, a wrong condition or wording that does not suit your brand appears, that type should be switched off.

Before deciding, look at your site through a reader's eyes. Is your promotions page current, with clear conditions, in one place? Is your landing page fast enough? The rabbitclip SEO audit tool shows page titles and basic structure quickly, and the site speed tool shows how a landing page loads.

• No out-of-date campaign page should remain on the site
• Promotion conditions should be written plainly on the page
• Check the text shown in your ads by hand once a week
• Decide type by type; do not switch everything off in one go

The first mistake is not noticing that a default has changed. Because the feature arrives switched on, an advertiser who does not read the notice may see a promotion in their ads that they never wrote. The second is leaving an old campaign page on the site. If Google reads promotions from the site, an old page may be read too; that is our inference, not a detail Google has confirmed.

The third mistake is switching everything off in one move and never learning what worked. The fourth is making a change without noting its date: a month later you cannot tell what to attribute the result to.

• Not reading the notice and missing the new default
• Leaving an old campaign page on the site
• Switching off all automated assets blindly
• Not recording the date and reason of a change