Digital Marketing

Digital Marketing and Performance Marketing Focused on Conversion

Digital marketing is far more than running ads. For us there’s one question: what does every pound of budget bring back? That’s why we don’t start with channels; we start with your numbers. What you sell a product for, what a customer is worth to you, how many steps a purchase takes to complete. Opening ads before that picture is clear is spending money in the dark.

Last updated: · Source: rabbitclip team

What we do

01

Performance Advertising

We build search, display, video and remarketing campaigns across Google, Meta and TikTok, shifting budget toward what converts best to bring customer acquisition cost down.

02

Social Media Management

We run your accounts with a consistent voice that fits your brand. Content calendar, posting, community management and message replies all run from one place.

03

Content and Video Production

We produce visuals, short videos and copy that work both in ads and in organic feed. Every piece of content has a purpose: grab attention, build trust, or drive a sale.

04

SEO and Organic Growth

We build lasting search visibility through technical SEO, content and keyword work. We keep traffic coming even after the ads stop.

05

Conversion Optimisation

We improve the steps that turn a visitor into a customer. We test the landing page, form, basket and checkout flow, and close off the points where people drop away.

06

Analytics and Reporting

We set up measurement correctly and close every month with a clear report. We track digital reputation and manage brand perception with influencer partnerships where useful.

Overview

Our work runs on three layers. First we catch the right person in the right place: performance advertising, search visibility and organic content on Google, Meta and TikTok. Then we turn that person into a customer: we run conversion optimisation on landing pages, messaging and the purchase flow. Finally we learn: we read the data from every campaign, shut down what isn’t working, and scale up what is. Ad spend stops being a cost line and becomes a measured investment.

What makes this matter is that most digital marketing budget gets wasted in the wrong place. Numbers like impressions, likes and followers look good but don’t put money in the till. We look at the metrics that actually produce a business result, not the ones that merely look good: qualified leads, sales, customer acquisition cost and repeat revenue. We won’t recommend any work that doesn’t grow your business.

Deliverables

What We Deliver

A clear digital marketing strategy document covering target audience, channels and budget allocation
Ready-to-launch Google, Meta and TikTok ad campaigns and the account structure behind them
Social media visuals, videos and copy produced against a monthly content calendar
A correctly built measurement setup: conversion tracking, pixel and tag configuration
Organic growth work covering keywords, technical SEO and content improvements
A clear, simple monthly performance report: spend, conversions, cost and recommendations
Process

How we work

01

Discovery and Analysis

We review your business, your goals and your existing data. We agree together who we’re reaching, where, with what message, and which numbers we’ll use to measure success.

02

Strategy and Setup

We build the channel plan, budget allocation and content direction. We get your ad accounts, measurement setup and first campaigns ready to launch.

03

Launch and Optimisation

We launch the campaigns and start reading the data from day one. We shut down quickly what isn’t working and shift budget toward what’s delivering results.

04

Measurement and Growth

We close every period with a report and carry what we’ve learned into the next one. We repeat the formula that works and scale it to make growth permanent.

Who This Is For

  • Businesses already running ads but unsure what their spend is actually delivering, who want measurable results
  • Brands wanting to introduce a new product or service to the right audience quickly and with control
  • Teams running social media inconsistently and looking for consistent, professional management
  • Companies wanting to build organic growth and search visibility as a long-term investment

What You Gain

  • A transparent view showing exactly where every pound of your budget goes and what it brings back
  • Lower customer acquisition cost and more qualified leads that are closer to a sale
  • Organic traffic and lasting brand visibility that keeps working even when the ads stop
  • A regular system where marketing runs on data, not guesswork, and is measured and improved every month
Working model

Working Model and Pricing

We don’t have a fixed price list, because every job’s goal, competition and scope is different. Price is set by the size of the work: how many channels are managed, how much content is produced, the scale of the ad budget and how ambitious the target is. That’s why we start with a free discovery call. Once we understand you, your goals and your current state, we clarify the scope and give you a staged, transparent proposal; what you’re paying for is clear, line by line. We usually work in two models. For work with a defined output and a clear beginning and end, we work project by project. For work that needs ongoing management, optimisation and growth, we stay with you on a monthly retainer. Ad spend is always separate from the agency fee and stays entirely under your control; that budget goes straight to the ad platforms — we don’t take a cut of it.

FAQ

Questions on your mind

How soon will I see the first results?

You start getting the first ad data within a few days, but meaningful, stable results usually settle in the first four to eight weeks, because campaigns need time to learn and optimise. SEO and organic growth are a longer-term investment; their lasting effect starts to show within a few months.

What does this service cost?

We can’t give a fixed figure, because cost depends entirely on scope: the number of channels managed, the volume of content produced and the size of the target all set the price. After a free discovery call, we give you a transparent proposal broken down line by line, matched to your need. Ad spend is also separate from the service fee and stays entirely under your control.

How exactly does the process work?

We move through four steps: it starts with discovery and analysis, continues with strategy and setup, launches and optimises the campaigns, then measures and grows. We close every period with a clear report and carry what we’ve learned into the next. At every stage of the process, you know what we’re doing and why.

We already have working ad accounts and systems — do we start from scratch?

No. Your existing accounts, historical data and running systems are a valuable starting point for us. We first review everything in place, keep what’s working, and fix what isn’t. We build on what you already have rather than starting over.

Will our ad accounts and data be safe?

Yes. Your accounts stay under your ownership at all times; we work with authorised access, and when the engagement ends, access stays with you. All data collected belongs to you and isn’t shared with anyone. We set up measurement and ad infrastructure in line with each platform’s privacy rules.

Once the campaigns settle in, does monitoring and maintenance continue?

Absolutely. Digital marketing isn’t set up once and left alone; the market, competition and platform rules keep changing. On the retainer model we monitor, optimise and scale the campaigns regularly. When we work project by project, we clearly explain how to proceed after delivery, and offer an ongoing support plan if you’d like one.

What do I need to do to get started?

All you need to do is schedule a discovery call. In that call we listen to your business, your goals and your current state; you don’t need to prepare anything beforehand. After the call we clarify the scope and put together a proposal built for you. The decision stays entirely with you.

Let’s talk about your project