Resources

Useful links

The first places to look when you start a job. Our tools, glossary and updates board are one click away; below them, the official sources we trust, each in one sentence.

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Official sources

Documentation and tools from the platforms' own sites. All open in a new tab.

Search and SEO

Official documentation and tools for measuring and fixing visibility in Google and Bing search results.

Google Search Centraldevelopers.google.comGoogle's primary source on how sites get crawled and indexed; open this first whenever a technical question comes up.(opens in a new tab)Our articleTechnical SEO Audit: A 30-Point Checklist
Google Search Consolesearch.google.comThe free panel showing a site's search performance, errors and indexing status; a basic tool every business should have set up.(opens in a new tab)Our articleGoogle Search Console: A Reading Guide for Business Owners
Rich Results Testsearch.google.comShows whether the structured data on a page can produce a rich result in Google; test it here before publishing.(opens in a new tab)Our articleSchema.org Structured Data: Which Schema, How to Test It
PageSpeed Insightspagespeed.web.devMeasures a page's Core Web Vitals scores separately for mobile and desktop; the first place to check when speed complaints come in.(opens in a new tab)Our articleINP and Core Web Vitals: How Site Speed Affects Sales
Bing Webmaster Toolsbing.comExplains Bing's crawling, indexing and ranking rules; a second reference alongside Google for sites that want visibility in Bing and Copilot.(opens in a new tab)
schema.orgschema.orgThe shared structured-data vocabulary search engines understand; check here which schema type actually fits a given page.(opens in a new tab)Our articleSchema.org Structured Data: Which Schema, How to Test It
Google Trendstrends.google.comShows how interest in a search term shifts over time and across regions; useful when timing a content calendar or campaign.(opens in a new tab)Our articleKeyword Research: Intent, Not Just Search Volume

AI search

Primary documentation on how chat-based search engines and AI crawlers read a website.

Advertising and measurement

Official help centres and technical documentation for the ad and measurement platforms of Google, Meta, LinkedIn and TikTok.

Web standards and speed

Open resources for checking which browsers a site works in, how fast it loads and whether it is accessible.

E-commerce and payments

Official help and developer documentation for product feeds, marketplace seller panels and payment infrastructure.

Domain, email and security

Official tools for domain lookup, email deliverability and checking a site's encryption and security posture.

Legal and compliance

Official pages of the bodies overseeing personal data, marketing consent, accessibility and advertising law in Turkey, the UK and the EU.

Mobile app

Official documentation on submitting apps to the App Store and Google Play, building them and following store rules.

Design and content

Openly licensed sources for fonts, icons and images, plus tools for accessible design.

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